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Our Doors are Open

While FABTECH 2017 was taking place in Chicago last week, here at Bancroft Engineering, we were cleaning and renovating our production facility in Waukesha, WI.  We are sorry to have missed you during the show, but an investment in our facility outweighed displaying at FABTECH this year. The facility renovation was a huge undertaking, but the result was exactly what we hoped it would be and so much more

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Preparation for renovation (Before)

Our production floor renovation included:

  • Organization of all tools, supplies, and equipment
  • Painting
  • Flooring refinished
  • Office remodeling


With FABTECH 2017 ending and business getting back to normal we invite you to visit our manufacturing facility and get a feel for what Bancroft Engineering can do for you.  Everyone who visits our facility gets a unique opportunity to see the production floor firsthand and experience the many benefits of our engineered systems.


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Putting on the finishing touches

Our 15,000-square foot facility is equipped with the latest in automated welding technology and a team of engineers, equipment builders, and welding experts. There is always someone ready to show new visitors around our facility, explain equipment, and answer any questions you have.


If you are in the market for a standard Welda-Round or Weld-Lathe one will always be on display and running for you to explore.  If it’s a seamer, custom, or robotic system you’re in search of; you can bet that something is under construction attesting to our quality and innovation.


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Back to work (After)

Don’t have time to travel to Waukesha, WI?  Visit our website to see our capabilities and tell us your welding needs!  One of our sales engineers will be happy to direct you to the right equipment that will help you reach your manufacturing goals and expedite a return on your investment.


Contact us at to discuss a project or schedule a plant tour today.  We’d love to hear from you!

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Bancroft Engineering

Bancroft Engineering Releases New Visual Branding

Bancroft Engineering, a leading provider of automated welding equipment is proud to unveil a new visual brand identity with the release of a modern corporate logo, website, and tagline.


The logo has been updated using blue and gold colors to better reflect the company’s brand today after over 50 years in business. The new tag line “The Right Tool for the Job” communicates quality and reliability. It is meant to depict the ongoing partnership between Bancroft Engineering and their customers to continually create a superior experience.


Bancroft Engineering New Logo


Manufacturers have turned to Bancroft Engineering in search of custom automated welding equipment. But as complexity and time-to-market pressures have increased, they need a more complete solution to tackle these complex welding problems and other manufacturing tasks. This, in turn, involves creating a stronger customer experience and brand identity with an emphasis on integration, precision, and quality.


The new visual identity presents Bancroft as a modern and evolving company while reflecting on the company’s strength and direction.


“Our new logo better communicates what Bancroft Engineering stands for today.”   Says Travis Frea, President of Bancroft Engineering. “We are proud to be ahead of the curve in the rapidly evolving manufacturing industry and our new brand identity will illustrate how far Bancroft has come in its 50+ year history. The refreshed new look mirrors the exciting direction we are taking our company.”


The new logo has been rolled out across Bancroft’s digital and physical properties and compliments a comprehensive re-design of Bancroft’s website that makes it easier for customers to quickly find the solutions they need. Visit:


About Bancroft Engineering


Based in Waukesha, WI, Bancroft Engineering’s expertise in technology will improve your welding operation. From simple stand-alone machines to full robotic automation cells. Bancroft Engineering is uniquely qualified to furnish reliable, cost-effective solutions.


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